One of the popular cities in the world and IT hub of India, New Delhi has been considered as the centre for real estate businesses in India. With the increasing number of students, tourists and bureaucrats, the real state in New Delhi has become one of the sought after deals in India. Flats, houses, plots, agricultural land, industrial sheds, industrial lands and residential plots are the chief segments in which the real estate business in New Delhi is flourishing. Prices of real estate in the city depend upon a number of factors including location, accessibility and so on.
Individuals search real estate in New Delhi according to their budget and requirements. On the one hand, tourists look out for an accommodation which is located near historical monuments; and on the other hand, businessmen look out for an accommodation which has easy accessibility from airport, railway station and so on. Despite its being smaller in population than other metropolis, the place has been considered as one of the largest real estate sectors in the country. This is because the per capita income in the city in much higher than the other cities.
Varun Sardana, an alumnus of NIFT, Delhi, has had two successful shows at the Wills Lifestyle India Fashion Week under his belt. His debut collection garnered rave reviews from critics and the designer managed to bag the Best Debut Collection by the Fashion Design Council of India. Varun has been designing from past three years, here; he reveals some harsh realities of the Indian fashion industry.
Why fashion as profession? Since childhood I have always seen myself as a creative person. We all have a creative person within us; it’s only a matter of being aware of it. Since my young days, I have seen my grandma doing her stitching, so fabrics and fibres were always around me. Somewhere, all this inspired me and in addition to it, I always had this knack within me…. Design philosophy… I make it a point that my design philosophy evolve from one season to another. I borrow my inspiration from anywhere, but always keep in mind that the approach has to be inherent. I like to design for women who are modern, contemporary and believe in experimenting and breaking the norms or challenging themselves but without trying to shock the world. Your first break…I launched my label in 2004 and started of with my debut show at Wills India Fashion Week which gained me critical appreciation. But then for the Spring-Summer 2009 collection, I joined hands with Delhi Fashion Week followed by a shift to WLIFW in A-W 2009. Why then shifted back to WLIFW? I don’t want to comment on that…It was my personal choice and there are some ideologies which I follow and believe in, so there is no solid answer or reason behind it.