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Why fashion as profession? Since childhood I have always seen myself as a creative person. We all have a creative person within us; it’s only a matter of being aware of it. Since my young days, I have seen my grandma doing her stitching, so fabrics and fibres were always around me. Somewhere, all this inspired me and in addition to it, I always had this knack within me…. Design philosophy… I make it a point that my design philosophy evolve from one season to another. I borrow my inspiration from anywhere, but always keep in mind that the approach has to be inherent. I like to design for women who are modern, contemporary and believe in experimenting and breaking the norms or challenging themselves but without trying to shock the world. Your first break…I launched my label in 2004 and started of with my debut show at Wills India Fashion Week which gained me critical appreciation. But then for the Spring-Summer 2009 collection, I joined hands with Delhi Fashion Week followed by a shift to WLIFW in A-W 2009. Why then shifted back to WLIFW? I don’t want to comment on that…It was my personal choice and there are some ideologies which I follow and believe in, so there is no solid answer or reason behind it.

Views on the Indian fashion industry? Hmmm… I have mixed views about our fashion industry. I think one needs to find positives and negatives. Past one decade has seen an immense growth and today’s new generation of designers have access to graphics and other new technologies which help in creating better designs. They are the ones capable of capturing the global market. So where does India lack? The point which I want to put forward is that this glamorous industry is doing numerous things at a time. We should take one thing at a time. The other neglected sector is retail it needs to be addressed and is still at an unorganized stage. At this nascent stage, we should not compare ourselves with the international industry. A lot of factors are to be taken into consideration before one launches a label. Though everything depends on luck and talent, unlike international designer, Indian designer have to face a lot more issues. Launching a label should be a more friendly process, if not easy. How much important is marketing when it comes to fashion? Oh… yes. Marketing is very important. But if you ask me, I would not buy the statement- ‘emphasize on tying up with people to make the brand visible’. I would rather create valuable and good quality products which I consider will be sustainable.

Designers you admire… Among the national designers, I like Arjun Saluja and Anamika Khanna a lot for the consistency in their work. Vivien Westwood, Victor & Rolf and Undercover are the ones I admire internationally. Your views regarding the whole episode of Vijay Singh’s arrest… What is the future of Indian Fashion & Design Week? I don’t want to comment on Mr Vijay Singh’s arrest as it involves some personal issues. As far as future of IFDW is concerned, from past one and half years, the people of this industry are trying to be together and deliver one fashion week. But for the upcoming season I can say there will not be one because of the brand new edition of India Men’s Week. And regarding the confusion of whether FDPC or FDCI will rule the roost, we have to wait till the dust settles down. Which fashion week are you planning to showcase your collection in the upcoming season? I am still working on my designs, have not yet decided yet. Still talks are on… so let’s wait and watch. I’ll take a call regarding it once I get to know which will be a better platform to showcase in. Before showcasing here, I’ll be presenting this collection in Paris.